With billions of transactions flowing over our network each year, we have an unparalleled real-time view of global
commerce, spotting shifts in how people shop, pay and move money before they make headlines. These insights reveal
where commerce is heading, helping our partners, clients and consumers anticipate change, adapt with confidence and
seize opportunities in a rapidly evolving world.
Tap to Everything: The future of trusted data exchange
When consumers are paying in person, tap has evolved beyond being merely a convenient option; it has become the
default way to pay and be paid. In September 2025, Tap to Pay transactions comprised 79 percent of all Visa
face-to-face payments globally, up approximately eight percentage points from last year and up approximately 36
percentage points in the past five years.
Note: Tap to Pay penetration represents domestic tap to pay transactions divided by domestic
face-to-face transactions. The values for each year between 2005 and 2016 were calculated using a linear
regression model based on launch in 2005 and Tap to Pay penetration in 2016.
Tap technology is also reshaping how small businesses accept payments and is growing the digital economy around the
world. Tap to Phone enables businesses to accept contactless payments using only a smartphone.
- In 2025, smartphones were used to accept over $33 billion in payments volume via tap, more than doubling from
the previous year.
- Tap to Phone reached over 20 million transacting devices while more than one in three Tap to Phone sellers were
new to Visa, underscoring its role in expanding our ecosystem.
- Among these new entrants, the largest share came from everyday spend categories such as beauty and barber shops,
food and grocery stores, restaurants and bars, sectors where speed and convenience are critical to the customer
experience.
Many additional use cases for our Tap technology are emerging. Tap to Add Card makes it seamless for consumers to add
Visa cards to their digital wallets or merchant apps. Launched just a year ago, it is live with over 600 issuers.
Fraud rates when using Tap to Add Card are significantly lower than manual key entry. New capabilities such as Tap
to P2P (enabling person-to-person transfers via digital wallets), Tap to Activate (enabling secure card
authentication) and Tap to Confirm (enabling easy card verification for transactions and account updates) will
further extend the value of Tap to consumers and businesses.
Farewell, guest checkout
Since the rise of the consumer internet 30 years ago, ecommerce checkout has been cumbersome, requiring consumers to
manually enter card details, retype shipping information, remember passwords and navigate multiple screens. That era
is ending. Manual entry guest checkout is headed toward extinction, replaced by seamless, secure and frictionless
payment experiences.
The share of Visa ecommerce transactions using manual entry guest checkout has dropped from 44 percent in 2019 to
just 16 percent in 2025, and among our top 25 ecommerce sellers, it is less than four percent. Just as smartphones
replaced the need to remember phone numbers and search engines replaced remembering URLs, manual entry is giving way
to faster and easier options. Card-on-file commerce, where merchants store credentials for recurring payments, and
"button" checkout via digital wallets from technology platforms and financial institutions now account for 84
percent of Visa ecommerce transactions.6
Note: Reflects Visa processed transactions, among card-not-present approved transactions.
Card-on-file includes both tokenized and non-tokenized card-on-file transactions. Data represents share of
transactions in September of each year. Excludes Russia, China and Visa Direct in Peru.
Hello, tokenization
This shift away from manual entry guest checkout is powered by Visa’s tokenization technology. Tokenization
replaces sensitive card information with a unique, secure digital identifier that can only be used in the specific
context it was issued. Even if intercepted, it is useless to anyone else, keeping payments safe. It is the
technology that enables both digital wallet checkout experiences and secure card-on-file systems. For more than a
decade, Visa has been the driving force behind the use of tokenization in payments. Today, more than 50 percent of
ecommerce transactions in our ecosystem are tokenized, driving closer to our ultimate goal of 100 percent
tokenization.6 This technology delivered an authorization lift of nearly five percent for ecommerce sellers,
resulting in more than $110 billion in incremental sales in 2024.7 In addition, transactions using Visa tokens had
more than 35 percent lower fraud, saving $1.1 billion for the year.7 We are augmenting tokens with enhanced data,
passkeys and other innovations to continue improving the speed and security of ecommerce transactions.
Note: Reflects Visa processed transactions, among card-not-present approved transactions. Tokenized
transactions include both "button" checkout and tokenized card-on-file transactions. Data represents share
of transactions in September of each year. Excludes Russia, China and Visa Direct in Peru.
Smarter fraud, smarter defense: Staying ahead of the threat curve
As digital commerce becomes faster, simpler and more connected, the threat landscape is evolving just as quickly.
Ensuring safety and security behind the scenes is no small challenge in a world growing riskier.
But as fraudsters grow more advanced, so does Visa’s ability to stop them. In 2025, we blocked nearly twice as
many fraudulent ecommerce transactions as the prior year — over 400,000 additional blocked transactions each
day — and reduced ecommerce fraud rates across our ecosystem by eight percent.8 This progress reflects the
impact of $13 billion invested in technology and infrastructure over the past five years, safeguarding the integrity
of the payments ecosystem and accelerating the decline in fraud rates we’ve seen in recent years. Scams, where
transactions are made by authorized users under deception, are a distinct form of fraud and one of the
fastest-growing threats we are targeting. Through the launch of Visa Scam Disruption last year, we have worked with
clients and law enforcement to dismantle more than 25,000 scam merchants representing more than $1 billion in fraud
attempts. Looking ahead, we are extending these fraud prevention capabilities into agent-based commerce tools.
Agents are the new commerce platform
Generative AI-driven, or agentic, commerce is transforming the digital shopping experience. This shift will rival the
impact that online shopping and mobile devices have had on commerce in past decades. And consumer AI adoption is
expanding with unprecedented speed. For example, it took less than three months for ChatGPT to reach 100 million
users.9
As highlighted when discussing the decline of guest checkout, commerce has evolved from manual checkout to embedded
experiences powered by tokenization. Generative AI now pushes the frontier further into autonomous commerce, where
intelligent agents initiate and complete transactions on behalf of consumers. AI is already influencing shopping
discovery: Referral traffic from Generative AI to U.S. retail sites grew 1,100 percent from July 2024 to January
2025, accelerating to 4,700 percent year-over-year in July 2025.10
Agentic commerce is the next major platform shift, making shopping and buying much easier for consumers. However, as
AI agents enter payment flows, they introduce new complexity and risk — challenges Visa is uniquely equipped
to address. In April 2025, we launched Visa Intelligent Commerce, a framework to provide agents with Visa
credentials while enabling trust, security and interoperability across the ecosystem. We’ve since introduced
the Visa Trusted Agent Protocol, allowing sellers to use existing websites as agent-friendly storefronts, scaling
faster and simplifying integration. Visa is actively engaging with a broad range of ecosystem participants,
including leading AI and technology platforms. These engagements positioned Visa as a critical enabler, bringing our
security, reliability, scale and trust to agentic commerce.
Stablecoins: A powerful next generation of financial infrastructure
Like Generative AI, stablecoins have tremendous growth and disruption potential but are in early stages of adoption.
Unlike existing systems where payment instructions and settlement occur on separate, fragmented ledgers, stablecoins
unify messaging and monetary transfer on a single, shared ledger. Transactions settle directly on public
blockchains, which are open, global and operate 24/7, enabling instant settlement with the stability of fiat money.
Regulatory progress, including the GENIUS Act in the U.S. and other developments globally, is shifting stablecoins
from a niche instrument favored by early adopters to trusted infrastructure for regulated institutions. This shift
opens the door for banks, networks and platforms to participate with confidence.
Beyond capital markets use cases, we see product market fit for stablecoins in two important areas: providing a fiat
store of value and enabling more efficient cross-border money movement. In regions where cross-border costs are high
and banking access is limited, stablecoins enable dollar-denominated payments and provide new endpoints as well as
new ways to send and receive money — supporting person-to-person payments, business payments and
disbursements.
To serve these use cases, Visa already has several stablecoin offerings, with additional capabilities in development:
- Enabling consumers to spend stablecoins through stablecoin-linked cards. We’ve processed $3.7 billion in
payments volume in more than 200 countries and territories, originating from 1.9 million stablecoin-denominated
cards in the last year. We have seen the strongest growth in emerging markets such as Colombia, Argentina and
Brazil.11
- Delivering faster settlement in stablecoins like USDC, unlocking seven-days-a-week settlement among Visa issuers
and acquirers, reducing collateral needs, accelerating fund availability and improving liquidity. We’ve
settled nearly $800 million through this capability since 2023, and monthly volume has now passed a $2.5 billion
annualized run rate.
- Facilitating cross-border payments with stablecoin prefunding for Visa Direct, allowing businesses to fund
global payouts 24/7. In November, we also launched a pilot enabling payouts directly to stablecoin wallets,
giving creators and gig workers faster access to their funds.
- Helping financial institutions identify and adopt stablecoin solutions to improve their businesses, bringing
them on chain with a full-stack stablecoin platform.
Visa will anchor stablecoins with trust, standards, connectivity, billions of endpoints, scale and interoperability,
making them a dependable part of the payments ecosystem.