In FY23, we delivered against our key growth levers — consumer payments, new flows and value added services. We executed with a relentless focus on supporting our go-to-market teams, delivering for our clients, enabling innovative products and solutions and selling our solutions more effectively to accelerate our growth, now and in the future.
Consumer payments
Our consumer payments business aims to grow digital commerce by connecting buyers and sellers globally with safe, simple and innovative digital payments solutions. We are continuing to grow our credentials, increase our acceptance and deepen our engagement with cardholders, issuers, merchants and fintechs across the ecosystem. Over the past year, credentials grew 7 percent to 4.3 billion and we surpassed 7.5 billion network tokens. Total transactions, including cash and payments transactions, were 276 billion, meaning that Visa credentials were used on average 757 million times a day in the fiscal year. Merchant locations were up 17 percent to more than 130 million, helped by strong growth in Latin America, Central Europe, Middle East and Africa. We signed more than 500 commercial partnerships with fintechs globally, from early-stage companies to growing and mature players. Finally, tap-to-pay transactions, which continue to be a powerful driver of engagement, grew another 9 percentage points to 63 percent of total face-to-face transactions globally (76 percent of total face-to-face transactions excluding the United States).
Visa credentials were used on average 757 million times a day in the fiscal year
New flows
We see significant opportunities in new flows to accelerate our growth and enable more payments use cases for our clients and partners. Business-to-business (B2B) remains the largest component of new flows today, with small business and corporate card issuance comprising the majority of the $1.57 trillion in commercial payments volume in the past year. To help address large-ticket cross-border B2B flows, our Visa B2B Connect network enables businesses to make payments to other businesses, while removing friction, attaching rich data to the payment and enabling the tracking of payments in progress. In FY23, we increased the number of banks that have signed onto Visa B2B Connect by more than 70 percent, while the number of transacting banks more than doubled as clients activated the service.
Visa Direct, our push payment platform that allows funds to be sent and received in near real-time, from person-to-person (P2P), B2B, business-to-consumer and government-to-consumer, is a key enabler of our new flows growth strategy. Through Visa Direct, we continue to scale our reach, add new capabilities and drive adoption across markets and segments. Visa Direct has the potential to reach more than 8.5 billion cards, deposit accounts and digital wallets around the world. In FY23, we saw more than 7.5 billion Visa Direct transactions across more than 65 use cases and over 2,800 programs, helped by more than 500 enablers. For example, one use case that is a significant opportunity is cross-border remittances. Cross-border P2P transactions grew 65 percent this year enabling us to reach a new record for Visa Direct payments volume in the fourth quarter. We are excited about the momentum across Visa Direct and will continue to execute our strategy of growing existing use cases, extending into new geographies, expanding into new areas and deepening our engagement with our partners.
P2P payments can be sent and received in near real-time with Visa Direct, our push payment platform.
Value added services
Our third growth engine is value added services — services that help our clients and partners optimize their performance, differentiate their offerings and create better experiences for their customers. In FY23, we delivered more than 2,000 consulting engagements that we estimate created more than $3 billion of additional client revenue, thanks to our support. Our growth strategy in value added services is threefold: deepening client penetration of existing products, expanding geographically and building and launching new solutions. We’ve made significant progress across each of these areas over the past year. Our top 265 largest clients now use on average 22 Visa services — double that of our overall client base.
In FY23, we delivered more than 2,000 consulting engagements